DESIGN BRIEF
Paddywax Candles (Atlanta, GA) is looking to refresh and redesign one of their current candle collections called Destinations. They are known for their preppy-chic style which permeates their packaging, trade show displays, collateral and retail web site. In this economic downturn, Paddywax is looking for ways to cut costs on this line and wants to move to a one-piece box that will save them money in production. The new box construct will also allow them to lower the retail price on this line with the hope of boosting sales. Three new “destinations” are being considered for the relaunch. The goal is to visually express the essence of these cities through layout, imagery, color and typography. A brief description of each city is listed below, please choose ONE destination to design and prototype. Illustration/photography and typography can be used to evoke the spirit of your city. Keep in mind the more colors you use, the more expensive it will be to produce—sometimes less is more. Designs should not reflect the current Destinations packaging whatsoever, your designs should be completely original. The Paddywax logo and a packaging template will be provided.
CHOOSE FROM ONE OF THE FOLLOWING NEW PRODUCTS:
A. BUENOS AIRES (agave blossom, fresh lime)
First-time visitors tend to associate Buenos Aires with tango, steak, and wine—that trifecta of local passions—but the Argentine capital’s French buildings, Italian food, and Spanish nightlife also tell the story of a city with one foot in Latin America and the other in Europe. Beyond the “Paris-of-South-America” clichés, this is a city of world-class art, exceptional cuisine, and internationally acclaimed design. After a 2001 crisis battered the nation’s economy and the value of its currency, B.A. became one of the world’s few high-gloss/low-cost travel destinations; the resulting influx of visitors and expats transformed the city, in some ways arguably saving it from an even worse downturn.
B. B ALI (cardamom, ginger and bergamot)
Lapping the warm waters of the Indian Ocean, Bali is but one of 17,500 islands in the Indonesian archipelago, yet even among its colorful neighbors—and even after decades of tourism development—it stands alone in its lushness and incomparable beauty. Long, sugary beaches lead inland to hillsides terraced with jewel-green rice paddies; forests dotted with ancient temples abound. These centuries-old shrines—there are thousands scattered across the island—are evidence of Bali’s deep, enduring spirituality. For the island’s three million, mostly Hindu residents, daily routines are punctuated by prayer, blessings, and rituals—and it’s these traditions, even more than the spectacular landscapes, that make Bali such a compelling, authentic, and utterly singular destination.
C. SANTA FE (red amber, cedarwood and sandalwood)
The heady aroma of burning piñon logs permeates the air every night in Santa Fe, New Mexico where the altitudenearly 7,000 feet-ensures that even summer evenings are crisp enough for locals to light up their kiva fireplaces. The smoky scent is a constant presence in this ever-changing city, where thick-walled adobe buildings four centuries old stand cheek-by-jowl with avant-garde art galleries and lively new restaurants. It’s a reminder that, despite its vibrant population of skiers and hikers, painters and photographers, alternative healers, hippies, gays and lesbians, and émigrés from seemingly every one of the other 49 states, this city remains strongly connected to its Spanish-Native American heritage-and to the pristine landscape that surrounds it.
Content that needs to appear on the box:
The word “Destinations”
Name of city
Fragrance Notes (listed in italic next to each city)
Paddywax Logo
Made in the United States of America
www.paddywax.com
Fine Artisan Candle / Soy Wax Blend / Natural Fragrance Oils
CHOOSE FROM ONE OF THE FOLLOWING NEW PRODUCTS:
A. BUENOS AIRES (agave blossom, fresh lime)
First-time visitors tend to associate Buenos Aires with tango, steak, and wine—that trifecta of local passions—but the Argentine capital’s French buildings, Italian food, and Spanish nightlife also tell the story of a city with one foot in Latin America and the other in Europe. Beyond the “Paris-of-South-America” clichés, this is a city of world-class art, exceptional cuisine, and internationally acclaimed design. After a 2001 crisis battered the nation’s economy and the value of its currency, B.A. became one of the world’s few high-gloss/low-cost travel destinations; the resulting influx of visitors and expats transformed the city, in some ways arguably saving it from an even worse downturn.
B. B ALI (cardamom, ginger and bergamot)
Lapping the warm waters of the Indian Ocean, Bali is but one of 17,500 islands in the Indonesian archipelago, yet even among its colorful neighbors—and even after decades of tourism development—it stands alone in its lushness and incomparable beauty. Long, sugary beaches lead inland to hillsides terraced with jewel-green rice paddies; forests dotted with ancient temples abound. These centuries-old shrines—there are thousands scattered across the island—are evidence of Bali’s deep, enduring spirituality. For the island’s three million, mostly Hindu residents, daily routines are punctuated by prayer, blessings, and rituals—and it’s these traditions, even more than the spectacular landscapes, that make Bali such a compelling, authentic, and utterly singular destination.
C. SANTA FE (red amber, cedarwood and sandalwood)
The heady aroma of burning piñon logs permeates the air every night in Santa Fe, New Mexico where the altitudenearly 7,000 feet-ensures that even summer evenings are crisp enough for locals to light up their kiva fireplaces. The smoky scent is a constant presence in this ever-changing city, where thick-walled adobe buildings four centuries old stand cheek-by-jowl with avant-garde art galleries and lively new restaurants. It’s a reminder that, despite its vibrant population of skiers and hikers, painters and photographers, alternative healers, hippies, gays and lesbians, and émigrés from seemingly every one of the other 49 states, this city remains strongly connected to its Spanish-Native American heritage-and to the pristine landscape that surrounds it.
Content that needs to appear on the box:
The word “Destinations”
Name of city
Fragrance Notes (listed in italic next to each city)
Paddywax Logo
Made in the United States of America
www.paddywax.com
Fine Artisan Candle / Soy Wax Blend / Natural Fragrance Oils
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