MONDAY, MARCH 1
11:30-12:30 p.m. Things You Should Know About Designing Your Own Typeface by Francheska Guerrero. Workshop to follow. Location: ASY 2322
Francheska Guerrero is a designer and educator; she’s currently the Interim Chair of Undergraduate Design, an Assistant Professor of Graphic Design at Corcoran College of Art + Design and the Principal and Design Director of Unfolding Terrain design studio. Clients include Ford Motor Company, Car and Driver, ATA, Children’s Hospital of Michigan, and the Contemporary American Theater Festival. She holds an MFA from Cranbrook Academy of Art and a BFA in Communication Design from College for Creative Studies in Detroit, Michigan. Guerrero’s work has been published nationally and internationally in the following publications and books: SUGO, the Italian design publication; 2D plus 3D magazine, the Polish Designer Quarterly, Rockport books: Design for Special Events, Visual Language for Designers, Principles for Creating Graphics that People Understand, and Really Good Logos Explained; the Rotovision book Color Management for Logos and Japan’s P.I.E. books Logo World and Postcard Graphics. Three of her projects received recognition in the Art Directors Club of Metropolitan Washington’s 2009 60th Annual Show. Her work was published in the 2009 edition of HOW International Design Annual, and five of her studio projects were published in 1000 Fonts, An Illustrated Guide to Finding the Right Typeface by Chronicle Books. www.unfoldingterrain.com
3 p.m. Target & GM winning student presentations Location: ASY 2322
The General Motors Case Study and Collegiate Challenge was a national case study and competition to create a comprehensive, integrated marketing campaign for GM’s new college discount program. A creative brief, marketing data and a digital presentation were required of the campaign. Prof. Lozner’s BMGT458B Special Topics in Marketing: Design Applications in Marketing and Branding class took on the Challenge. Teams of four students from seventy-seven universities initially entered the competition. The field was narrowed to 49 eligible submissions. After a formal presentation in Detroit, the UMD team won 2nd prize! Student members of the team will show the presentation made to GM and discuss the project.
Target Case Study: The Prince Georges Plaza Target store asked students in Prof. Lozner’s BMGT458B Special Topics in Marketing: Design Applications in Marketing and Branding class to think creatively and offer redesign solutions that would better meet the store’s needs of its changing customer demographic and diverse clientele mix. Teams of 5 students chose a different aspect of the store to redesign and presented their solutions to Target. In creating these proposals, students had to consider how the different cultural issues such as language and tradition could influence the store’s design. Student members of the team will show the presentation made for Target and discuss the project.
TUESDAY, MARCH 2
10 a.m. Things You Should Know About Wacom Tablets. Location: ASY 2322
Adam Marc Weitzner of Wacom tablets will show off the latest gadgets and technology options from Wacom, a leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. From product development and graphic design to the media and entertainment sectors, Wacom facilitates the work of individuals and workgroups with truly natural ways to work with digital content. Wacom’s pen and touch input technology has helped professionals around the world create extraordinary characters, digital art, films, special effects, fashions, and industrial designs. www.wacom.com
11:30-12:30 p.m. Things You Should Know About Magazine Design by Ted Lopez. Location: ASY 2322
Ted Lopez is currently Art Director and Principal at Spicer Design Consultancy and previously Art Director at Eason Associates for more than 16 years. Lopez has also worked for design studios in Philadelphia and Washington DC. Among his achievements are awards from the Society of National Association Publications, the Art Directors Club of Metropolitan Washington, and the American Graphic Design Awards. Eason Associates clients include Smithsonian’s Air & Space magazine, American Insurance Association, American University, Mystic Aquarium, Americans for the Arts, and S&S Graphics. The firm also redesigned the National Newspaper Association’s Presstime Magazine and the Armed Forces Journal. Join us at 12:30 when Ted Lopez participates in Prof. Lozner’s ARTT458 Design Studio magazine project critique.
3 p.m. Objectified Screening Location: ASY 2322
Objectified is a feature-length documentary that addresses the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. www.objectifiedfilm.com
WEDNESDAY, MARCH 3
11:30-12:30 p.m. Things You Should Know About Paper & Working With A Printer by Kurt Waldo from University Printing Services and Tom Desmond of RIS The Paper House. Location: ASY 2322
Calling a printer about a design project can be intimidating but it doesn’t have to be. Kurt Waldo will share words of wisdom and offer advise on how you can avoid the mistakes beginning designers make when working with a printer. Also, knowing about, choosing and using paper is a big part of being a print designer. From sustainable sheets to digital papers to textured and multicolored options, Tom Desmond will take you through today’s options and fill you in on what you need to know when choosing paper for a design project. RIS The Paper House is one of the largest paper distributors in the United States. www.rispaper.com
3 p.m. Things You Should Know About AIGA. Location: ASY 2322
AIGA DC Education Chair Jake Cheney and UMD AIGA student group members will fill you in on AIGA, the professional organization for designers, and they will talk about upcoming events happening both in the DC area and for UMD students. If you’ve been wondering about AIGA, now is the time to get plugged in! www.aiga.org; www.aigadc.org
4 p.m. Things You Should Know About Applying To The Design Concentration. Location: ASY 2322
The UMD Design Faculty will be on-hand to discuss specifics of what they are looking for in the portfolios as well as give tips on compiling a professional portfolio and writing a strong essay. The design faculty will also be conducting individual one-on-one reviews of portfolios, so bring digital files of your work to discuss with them. Students interested in applying to the Design Concentration are highly encouraged to attend. www.art.umd.edu/design
5:30 p.m. UMD AIGA Student Group Meeting. Location: ASY 2322
The AIGA student group will be discussing the upcoming New York City trip, listening to the candidates for AIGA next academic year's officers and holding elections for the positions. In addition, the group will also be discussing the benefits for students of joining the AIGA.
THURSDAY, MARCH 4
10 a.m. Things You Should Know About Design As A Multi-disciplinary Profession by Marc Thorpe Location: ASY 2322
As the principal architect of New York-based Third Eye Studios (3E), an architectural and design co-operative, Marc Thorpe is active in the creation of design solutions for the commercial, residential and leisure sectors. He has worked extensively in Italy and New York as an industrial designer, and continues to collaborate on projects with a wide range of partners. He has taught in the Architecture Department at Parsons School of Design and the Industrial Design Department of Pratt Institute in New York City. Thorpe has been published internationally in design journals and texts including Wallpaper*, International Design (ID), Viewpoint, Surface, Interni, Frame, Absolute Architecture and Interior Design Magazine. Thorpe was selected for inclusion in the text Ultimate New York Design, highlighting 50 of New York City’s top design talents and is one of the newest signature designers for famed American design house Bernhardt Design. www.3estudios.net
5:30 p.m. Keynote by Allyson Lack: Things You Should Know About Design. Location: ASY 2309
Allyson Lack is a partner and co-founder of Principle, a multi-disciplinary design firm. Lack received her Bachelor of Science in Marketing from the University of Maryland Smith School of Business, but discovered her true passion for design while taking a design fundamentals class. Upon graduation, and with design as her true calling, Ally headed to Atlanta to attend Portfolio Center for 2 years of graduate studies in graphic design. She serendipitously began her design career side-by-side office mates + future business partners (Jennifer and Pamela) at Rigsby Design in Houston. There, she sharpened her talents for rich typography and masterful production. Following, she was Senior Designer for Rutka Weadock Design in Baltimore, developing a deep knowledge of publication design for educational institutions. Before joining Principle, she ran her own one-woman studio where she made a name for herself with exceptional work for museums, art schools and cultural institutions including the Maryland Institute College of Art (MICA) and The Walters Art Museum. As a partner in Principle, she has the good fortune of working with a diverse and inspirational group of clients including Nordstrom, Paddywax Candles, The National Building Museum in D.C., Chronicle Books, Texas Children’s Hospital, and more. Ally’s work has been featured in Communication Arts, AIGA 365, Print Magazine, HOW Design, and The Type Director’s Club. Most recently, Communications Arts magazine did a full feature article on Ally’s firm, Principle, in the September/October issue. She and her partners were also included among many of their own design heros in the publication “WOMEN OF DESIGN: The Original Trailblazers to the New Groundbreakers,” published in 2009. www.designbyprinciple.com
FRIDAY, MARCH 5
10 a.m. - 3 p.m. Things You Should Know About Package Design: A Workshop. Location: ASY 2322
During this short workshop, Allyson Lack will lead students through the process of concepting, designing and executing a design for Paddywax Candles. By the end of the workshop, students will have designed a solution for a real client. Come have fun and learn about package design from our talented UMD alum!
Potluck lunch: Bring a dish made with a food that is contained within your favorite package design. Don’t forget to bring the inspiration for your lunchtime contribution — the actual package — to the workshop, too!
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